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2019年2月13日 (水)

Small business Travelers Say Loyalty Issues in Hotel Scheduling

On common, small business vacationers think about 3 resorts ahead of booking and eighty two % say loyalty applications make a difference when producing that decision, in accordance to new investigate out right now through the Global Enterprise Journey Association (GBTA) in partnership with Omni Inns & Resorts. Additionally, the study reveals nine in 10 business enterprise vacationers view rewards points and perks as a motivating factor in selecting a lodge and 81 p.c believe being a loyalty member results in better service.

Small business travelers are split when it comes to using loyalty rewards on organization vacation (49 p.c) versus use during future leisure stays (43 percent). For road warriors, the top five rewards of a loyalty membership include earning free nights, room upgrades, reward redemption flexibility, express check-in and service perks.

 

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A vast majority (84 %) of organization vacationers feel having a personalized guest experience is important - and most believe that experience should differ from that of a leisure trip with 64 percent purchasing different amenities on a organization trip than they would otherwise. So, what do company travelers want from a personalized experience?

Small business tourists show a very high comfort level with both their companies and hotels using shared information to provide a personalized hotel shopping and guest experience. When it comes to what information they are willing to share, preferred resort amenities (55 percent), travel itinerary details (42 %) and favorite types of restaurants or entertainment (39 %) top the list.

"From booking to check-out, our analysis confirms personalization is highly valuable to organization vacationers, with many seeking customized resort experiences that are tailored to fit their business travel needs," said Jessica Collison, GBTA director of exploration. "Both journey buyers and suppliers should evaluate how personalization factors into lodge reserving and the guest experience when it comes to building their travel and loyalty courses."

"The importance of personalization is one of the recurring themes we hear directly from our Select Guest loyalty program members," said Chad Gaither, vice president of customer relationship management (CRM) and loyalty for Omni Resorts & Resorts. "We aim to keep it at the forefront of our messaging as we evaluate and design the overall customer experience. There are many ways to do this, but email messaging, for example, should recognize guests' past activity and show appreciation for their loyalty."  Chun fan LEUNG

An online survey of 500 U.S. company vacationers took place between May 22, 2018 and June 1, 2018. Respondents qualified if they were employed full-time or part-time, if they traveled for enterprise at least once in the past year and if they stayed at a hotel during their last business trip.

 

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